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Week 1.3 Discussion

Week 1.3 Discussion

Q Product Differentiation and Positioning As noted in the Workshop overview, you have been hired as an external consultant by JGJ, Inc. This is the first section of your research-based market and marketing analysis. This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition. Upon successful completion of this discussion, you will be able to: Articulate models for product differentiation and positioning within the market.

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Product differentiation is when product and services are distinguishable and then they are attractive to the target market. These products are unique and have an advantage over the other products and services in the market. Here the item uniqueness is challenging due to the presence of many competitors offering same services differently. In the franchise based before and after school care for children there are various competitors in the market who are providing an array of childcare services after school and before as well.